FlipTheCup

Brief:

Design a fun and engaging visual identity, a board and an e commerce website for a drinking game that its target audience is anyone over the legal drinking age limit. The goal is to capture potential clients attention in stores as well as online.

FlipTheCup is a competitive drinking game involving its gaming board, drinking cups and a shot glass. In this project, the goal was to design the brand identity, product design and web design (e-commerce). Accomplished by creating a fun, engaging, and visually stunning experience for players that balances playfulness with a professional and polished look. The brand design is memorable, playful, and eye-catching, while the product design is clear, easy to understand, and attractive. Overall, we balanced the need for fun and playfulness with a professional and polished look.

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