Sierra Ecomaderas

Brief:

Design a Visual Identity, an attractive website that stands out from the competition and static social media profiles for a company that is dedicated to produce and comercialice in wholesale, wood. The brand should include a mountain and pine trees as well as a color pallet that reflects the type of market that the company is involved in.

Sierra Ecomaderas is a company with experience dedicated to the commercialization of pine and oak sawn wood wholesale. The objective of this project was to make a redesign of its logo, as well as to design an attractive, scalable and contemporary visual identity, taking into account important elements of the brand such as pine trees and mountains, to ensure that the new redesign coexists in the environment of the commercialization of wood and highlights. Also, using the established guidelines of the brand, static social media profiles (instagram and facebook) were generated. Finally, experience design and interface design (UX/UI) methods were used to design a web page that met the needs of customers without complications.

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